From the beginning we knew we wanted to be business owners. The thought of having a 9-5 all our lives wasn't appealing to us. This was ultimately our motivation to idealize a brand. After taking time to think about how we wanted our brand to reflect us as well as how it was going to be perceived by our customers we set things in motion. We wanted our products to be cruelty free, vegan, and budget friendly all while maintaining quality. The brand name came to us through a friend, she gave us the idea of using Keaune's Instagram name for our cosmetics line, True to you cosmetics.
So following a year and a half of arranging, research, improvement, and testing our image was made.